There are two sites that are up selling merchandise of "Who is Sasha Fierce?" , they are also running a contest to the person who can identify Who is Sasha Fierce? The winner will receive $500. I think the answer is quite obvious, the logo strikes a resemblance to a certain "Crazy In Love" singers log created back in July. Also, the glove pictured in the myspace pics strikes another resemblance to a certain glove in a new hot video at the end. Plus her album is set to drop in Nov as a double CD. Last clue that gives it away is back in 2005, this songtress gave away her alter ego's name. Here is an expert from an interview:

"True Star Gold - Gold is my favourite colour, and it, basically, is a reflection of Sasha, who is my personality on the stage. It's more sexy. It's more outgoing. It's the type of fragrance you would wear if you had a hot date or you're going out..."

Check out the sites: myspace/sashafierce; Who Is Sasha Fierce?