JCPenney will be opening a new store Manhattan this friday, July 31st – on 33rd and 6th Avenue. To celebrate their entrance into Manhattan, they have a number of events planned to build up excitement for their new store. Things will kick off with a grand opening ceremony on July 31st with day-long festivities and contests!

Events scheduled throughout the months of August and September include appearances from a variety of different celebrities and designers from David Cook to Miss Universe, and Ryan Sheckler to Charlotte Ronson.

Check out the event calendar here.