Beyonce has released a 10 sec commercial for her new fragrance "Heat", which is set to be released at Macy's in February 2010.  When asked why she choose the name Heat, she stated:

“A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.”

Before she launched it she had her fans test it out and they loved it. This is also not her first time being a face of a perfume before, as she has Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds under her belt. Heat is a  mix of red vanilla orchid, magnolia, neroli and blush peach, and the price range is very reasonable going from $39 to $59 a bottle. Take a look at the commercial below: